We had a huge amount of fun shooting the AW18 lookbook on the streets of Soho with Jesse Crankson behind the camera and our team Lewis, Ellie & Gina modelling the looks. The output is finally pushed out this week. Meantime, the samples are available to see at our Newburgh Street flagship store. Come down and have a sneak peek. We want your feedback.
Lovely to see Luise Metcalfe reference us in today’s Daily Mail in her piece about the rise of the boiler.
Huge thanks to Tom Bottomley for taking the time to talk to us and writing this profile in this piece in Menswear Buyer.
A timely reminder of our brand films featuring some fine contemporary workers doing what they do… In our signature overalls. We worked hard.
Yesterday, The Sunday Times Culture magazine profiled actor Charlie Plummer. in its ‘New Kids Off the Block’ article. He’s a star of Ridley Scott’s new film ‘All the Money in the World’. In the feature, Charlie was wearing our dusty pink overall… Man’s got style.
It was a treat to speak with Carlene about our journey to date earlier this month.
Despite our name, to think we considered only making Overalls as a signature piece for seeding and visual merchandising… The Evening Standard thinks the reign of the jumpsuit has only just begun.
Leading man of men’s style, Stephen Doig, picked us out in The Telegraph as a workwear brand that just works.
We launched our first ever pop-up shop in May thru Jun. Deftly placed on Dean Street between the poles of Groucho & Soho House, we want to catch a few prying eyes and maybe some early fans. HungerTV are on to us and our devious plan.