Layers

The second Artist in our ‘Canvas’ art programme, Jennifer Louise Martin, has just revealed the first completed work – a customised Overall, combining paint, knit and embroidery. It’s a beauty.

We will ultimately be selling 10 Overalls when the ‘Layers’ show starts on August 2.

First come first served.

 

Man Paris SS19

June 22-24, we head to Paris to exhibit at Man Paris SS19 in the Hotel D’Evreux, Place Vendome, Paris.

We will have some great new product & stories to share at the show, and doubtless shortly afterwards when we return…

Carnaby Start-up Style

Last weekend was Carnaby Style Weekender in association with GQ Magazine. Carnaby Street was awash with people, in-store deals and events.

On the Friday evening, I spoke on a panel alongside Dane Butler of celebrated fashion eyewear company Finlay & Co, hosted by Fashion consultant Toby Meadows.   The discussion focused on our experiences of start-ups in Fashion.

0-1… Or how to not have a career

Yesterday we started a unique collaboration between BIF, M.C.Overalls and 2nd year students of University of Westminster’s Fashion Marketing & Promotion BA Hons: 0-1.

Alongside BIF head honcho Matt Hart, we kicked off a learning programme which explored the mindset to get from 0 to 1 in the workplace – combining some neuroscience with practical insight into how to harness your creativity in an enterprise economy: learning by doing, finding inspiration and long, hard yards. A far cry from the traditional weight of worrying about a ‘career’…

We have invited the students to a series of workshops at our store, in which other brand owners and fashion leads get to tell their 0-1 story.

Finally, we set the students a real brief about our business. In due course, they will get to execute it with us.

It is after all #ApprenticeshipWeek.

Huge thanks to course lead Caline Anouti for welcoming us.

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AW18 Looks at our Newburgh Store

We had a huge amount of fun shooting the AW18 lookbook on the streets of Soho with Jesse Crankson behind the camera and our team Lewis, Ellie & Gina modelling the looks. The output is finally pushed out this week. Meantime, the samples are available to see at our Newburgh Street flagship store. Come down and have a sneak peek. We want your feedback.