When a French friend spots your mug in Metropolitan Magazine on Eurostar and sends you this grainy photo, it is cause to celebrate the arrival of M.C.Overalls in Paris with the launch of Collection 2 at L’Habilleur – our first European stockist… And a questionable excuse for a bad pun. Yes we will update the image when we get a better photo.
Yesterday we started a unique collaboration between BIF, M.C.Overalls and 2nd year students of University of Westminster’s Fashion Marketing & Promotion BA Hons: 0-1.
Alongside BIF head honcho Matt Hart, we kicked off a learning programme which explored the mindset to get from 0 to 1 in the workplace – combining some neuroscience with practical insight into how to harness your creativity in an enterprise economy: learning by doing, finding inspiration and long, hard yards. A far cry from the traditional weight of worrying about a ‘career’…
We have invited the students to a series of workshops at our store, in which other brand owners and fashion leads get to tell their 0-1 story.
Finally, we set the students a real brief about our business. In due course, they will get to execute it with us.
It is after all #ApprenticeshipWeek.
Huge thanks to course lead Caline Anouti for welcoming us.
We had a huge amount of fun shooting the AW18 lookbook on the streets of Soho with Jesse Crankson behind the camera and our team Lewis, Ellie & Gina modelling the looks. The output is finally pushed out this week. Meantime, the samples are available to see at our Newburgh Street flagship store. Come down and have a sneak peek. We want your feedback.
Lovely to see Luise Metcalfe reference us in today’s Daily Mail in her piece about the rise of the boiler.
Huge thanks to Tom Bottomley for taking the time to talk to us and writing this profile in this piece in Menswear Buyer.
A timely reminder of our brand films featuring some fine contemporary workers doing what they do… In our signature overalls. We worked hard.
Yesterday, The Sunday Times Culture magazine profiled actor Charlie Plummer. in its ‘New Kids Off the Block’ article. He’s a star of Ridley Scott’s new film ‘All the Money in the World’. In the feature, Charlie was wearing our dusty pink overall… Man’s got style.
It was a treat to speak with Carlene about our journey to date earlier this month.
Despite our name, to think we considered only making Overalls as a signature piece for seeding and visual merchandising… The Evening Standard thinks the reign of the jumpsuit has only just begun.
Leading man of men’s style, Stephen Doig, picked us out in The Telegraph as a workwear brand that just works.