Just ahead of the launch of our new store last night, sweating and dusty in an overall mid-chaos, I spoke with Tom Bottomley for The Industry – a key online hub for the fashion industry.
Thanks to 502 Bad Gateway for the lovely piece of Stylistic Cultural Evaluation.
The second Artist in our ‘Canvas’ art programme, Jennifer Louise Martin, has just revealed the first completed work – a customised Overall, combining paint, knit and embroidery. It’s a beauty.
We will ultimately be selling 10 Overalls when the ‘Layers’ show starts on August 2.
First come first served.
Great to see our Robert Alonzi collaboration as the first part of our ‘Canvas’ art programme covered by the Hype Kings.
Private view tonight. Open to the public tomorrow at our Soho flagship.
June 22-24, we head to Paris to exhibit at Man Paris SS19 in the Hotel D’Evreux, Place Vendome, Paris.
We will have some great new product & stories to share at the show, and doubtless shortly afterwards when we return…
Last weekend was Carnaby Style Weekender in association with GQ Magazine. Carnaby Street was awash with people, in-store deals and events.
On the Friday evening, I spoke on a panel alongside Dane Butler of celebrated fashion eyewear company Finlay & Co, hosted by Fashion consultant Toby Meadows. The discussion focused on our experiences of start-ups in Fashion.
We have long been fans of Winchester store The Hambledon for their perfectly curated Womenswear, Menswear and Homewares.
Last weekend they launched our SS18 collection in-store with some great styling shots and this interview in their online Journal.
If you’re in the beautiful Cathedral town of Winchester, The Hambledon is a must-visit.
When a French friend spots your mug in Metropolitan Magazine on Eurostar and sends you this grainy photo, it is cause to celebrate the arrival of M.C.Overalls in Paris with the launch of Collection 2 at L’Habilleur – our first European stockist… And a questionable excuse for a bad pun. Yes we will update the image when we get a better photo.
Yesterday we started a unique collaboration between BIF, M.C.Overalls and 2nd year students of University of Westminster’s Fashion Marketing & Promotion BA Hons: 0-1.
Alongside BIF head honcho Matt Hart, we kicked off a learning programme which explored the mindset to get from 0 to 1 in the workplace – combining some neuroscience with practical insight into how to harness your creativity in an enterprise economy: learning by doing, finding inspiration and long, hard yards. A far cry from the traditional weight of worrying about a ‘career’…
We have invited the students to a series of workshops at our store, in which other brand owners and fashion leads get to tell their 0-1 story.
Finally, we set the students a real brief about our business. In due course, they will get to execute it with us.
It is after all #ApprenticeshipWeek.
Huge thanks to course lead Caline Anouti for welcoming us.
We had a huge amount of fun shooting the AW18 lookbook on the streets of Soho with Jesse Crankson behind the camera and our team Lewis, Ellie & Gina modelling the looks. The output is finally pushed out this week. Meantime, the samples are available to see at our Newburgh Street flagship store. Come down and have a sneak peek. We want your feedback.