Dan Hasby-Oliver from the Last Style of Defense joined us at the launch party for our new flagship last night. Here’s what he said about it.
Just ahead of the launch of our new store last night, sweating and dusty in an overall mid-chaos, I spoke with Tom Bottomley for The Industry – a key online hub for the fashion industry.
Only a few weeks ago an opportunity presented itself to re-site our Soho flagship right in the heart of Soho – really very close to our first pop-up on Dean Street. In a former bar. It was too good to miss.
So as of this Sunday evening, our Newburgh Street flagship closes its doors and we begin the steady march down the road to our brand new home.
We open at 21 Brewer Street (W1F 0RL) on Sept 21 (the irony), with the launch of Collection 3. And for those who want a sneak preview of both the store and the new collection, come down to our drinks in-store on the evening of Sept 20. We will be hosting a few of our dearest friends and supporters.
To mark the move, our friend Mr Lee has designed some graphics for an imaginary Mr Lee Removals Company. If only they could actually move us? We like the graphics so much, we’ve made some limited edition tees. They launch alongside the store.
It’s the start of another chapter in our journal. We worked hard.
After a great Private View last night, today we present to the public Jennifer Louise Martin’s new show ‘Layers’ – the second in our ‘Canvas’ Art Programme.
Alongside mixed media and collage works, we are selling 8 entirely unique customised Overalls at £400.00 each. They are trimmed and painted and embroidered to be truly wearable art pieces.
Right now they are not available to buy online, but if you are interested to see them look at our instagram feed as we reveal them and please call our Soho Flagship store for more information,
Great to see our Robert Alonzi collaboration as the first part of our ‘Canvas’ art programme covered by the Hype Kings.
Private view tonight. Open to the public tomorrow at our Soho flagship.
As the start of our ‘Canvas’ programme of artist collaborations, we are immensely proud to be launching the debut UK show from celebrated Belgian artist Robert Alonzi this coming Thursday in our Soho flagship.
Alongside presenting 16 of his paintings & sculptures, Robert has been using some our Overalls & Coach Jackets as a canvas for his practise. The Jackets will be on sale during the show. Highly collectible and surprisingly wearable items.
Private View on June 28 from 1900. DM us to get on the guest-list.
Open to the public during store hours from June 29 thru July 22.
Finally our SS18 collection lands – available now in-store, online next week and with our stockists very shortly. It’s pretty exciting if we’re honest (even if I forgot to tell me face to smile in the photo).
It seems a long time coming, but finally our SS18 Collection begins to land very soon both in-store, online and with our stockists.
Come down to see our SS18 and AW18 collections at 14a Newburgh Street, Soho, London. For appointments, email Bryan York (email@example.com).
Huge thanks to Tom Bottomley for taking the time to talk to us and writing this profile in this piece in Menswear Buyer.