We had a huge amount of fun shooting the AW18 lookbook on the streets of Soho with Jesse Crankson behind the camera and our team Lewis, Ellie & Gina modelling the looks. The output is finally pushed out this week. Meantime, the samples are available to see at our Newburgh Street flagship store. Come down and have a sneak peek. We want your feedback.
We spent Tuesday shooting lots of new styles, looks and layering on the streets of Soho with the lenses of Jesse Crankson and our Newburgh Street flagship team Ellie, Lewis & Gina. Chills – yes it was very, very cold. Excited to start wading through the selects and piecing together a fresh set of imagery for AW18. Meantime, #reflective for SS18 will light our way.
It seems a long time coming, but finally our SS18 Collection begins to land very soon both in-store, online and with our stockists.
A timely reminder of our brand films featuring some fine contemporary workers doing what they do… In our signature overalls. We worked hard.
It’s a wet start to the New Year. No matter how many times you mop the floor it looks like an entrance in Pilton. But London is pretty quiet. So it’s time to rethink our flagship store space ahead of the SS18 drop. That was yesterday. Now attention turns to our showroom and office space.
Come down to our store, hang in our window seat and learn a little more about who we are, what we make, where we’re headed – not least we can show you our SS18 and AW18 gems ahead.
We’ll stick a record on. And maybe some coffee.
(Photos taken badly on an i-phone. But you get the drift.)
Indigo is on the hanger for our AW18 denim selection… Both in our existing zip denim jacket and new work jacket. Again, these are available to sample and admire in our showroom at 14 Newburgh Street, Soho. Come down and tell us what you think of these and the rest of our AW18 collection.
Even though we have not even taken delivery of stock ready for Spring, we are already enjoying the samples for AW18. They add a strong shot of colour into our signature palette – green denim & orange polycotton. Striking uniforms for the Summer into Autumn.
All of our samples for both SS18 and AW18 are available to view, try on and discuss (please feel able to share what you think… we welcome the feedback) in our Newburgh Street showroom, under the store.
They demand to be seen.
Great nod from Gareth Scourfield to our signature Overall in The Jackal as one their brands picked for craft and hard graft.
One of our very first collaborations at our new Dean Street Pop-up in Soho is with craft brewer Beavertown – led by their amazing illustrator Nick Dwyer. Shortlist dig it too.
Wonderland have been in early to meet us at our Dean Street pop-up and get a gist of our collaboration strategy… which continues.