We are very lucky to have been invited to participate in London Market Tokyo this month in Shibuya. We stand alongside some fresh new UK brands as we introduce M.C.Overalls to Japan. (And I’ve never been, so while it’s a bullet train of a visit, I intend to absorb what I can).
Massive props to our champions and facilitators, Paul Alger & team at UKFT and Jim Pickles & team at the Department of International Trade.
Lovely to be used as a Soho baseline for the resurgence of the boiler suit in today’s Daily Telegraph fashion report from Milan by Victoria Moss.
Dan Hasby-Oliver from the Last Style of Defense joined us at the launch party for our new flagship last night. Here’s what he said about it.
Just ahead of the launch of our new store last night, sweating and dusty in an overall mid-chaos, I spoke with Tom Bottomley for The Industry – a key online hub for the fashion industry.
Pretty chuffed to see our dusty pink polycotton workpants in at no 2 of Esquire’s top 60 coolest things in menswear right now.
Pah, said the old guard.
Props, said the new.
Only a few weeks ago an opportunity presented itself to re-site our Soho flagship right in the heart of Soho – really very close to our first pop-up on Dean Street. In a former bar. It was too good to miss.
So as of this Sunday evening, our Newburgh Street flagship closes its doors and we begin the steady march down the road to our brand new home.
We open at 21 Brewer Street (W1F 0RL) on Sept 21 (the irony), with the launch of Collection 3. And for those who want a sneak preview of both the store and the new collection, come down to our drinks in-store on the evening of Sept 20. We will be hosting a few of our dearest friends and supporters.
To mark the move, our friend Mr Lee has designed some graphics for an imaginary Mr Lee Removals Company. If only they could actually move us? We like the graphics so much, we’ve made some limited edition tees. They launch alongside the store.
It’s the start of another chapter in our journal. We worked hard.
After a great Private View last night, today we present to the public Jennifer Louise Martin’s new show ‘Layers’ – the second in our ‘Canvas’ Art Programme.
Alongside mixed media and collage works, we are selling 8 entirely unique customised Overalls at £400.00 each. They are trimmed and painted and embroidered to be truly wearable art pieces.
Right now they are not available to buy online, but if you are interested to see them look at our instagram feed as we reveal them and please call our Soho Flagship store for more information,
In the very final days of our Robert Alonzi collaboration in-store, it is gratifying to see our ‘Canvas’ programme appear on Trend Hunter as a bona fide thing.
…Just in time for our next ‘Canvas’ collaborator Jennifer Louise Martin launch her ‘Layers’ show next Friday.
With support from UKFT and the Department of International Trade, today we present our collection to buyers in the US for the first time… As reported by Men’s Wear Market over the weekend.
A big day for us… Today, we are due to launch in the menswear department of Harvey Nichols, Knightsbridge, as reported in Fashion United this morning.
To be stocked in a signature luxury retailer is a coup.