0-1… Or how to not have a career

Yesterday we started a unique collaboration between BIF, M.C.Overalls and 2nd year students of University of Westminster’s Fashion Marketing & Promotion BA Hons: 0-1.

Alongside BIF head honcho Matt Hart, we kicked off a learning programme which explored the mindset to get from 0 to 1 in the workplace – combining some neuroscience with practical insight into how to harness your creativity in an enterprise economy: learning by doing, finding inspiration and long, hard yards. A far cry from the traditional weight of worrying about a ‘career’…

We have invited the students to a series of workshops at our store, in which other brand owners and fashion leads get to tell their 0-1 story.

Finally, we set the students a real brief about our business. In due course, they will get to execute it with us.

It is after all #ApprenticeshipWeek.

Huge thanks to course lead Caline Anouti for welcoming us.

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