Soho Flags

Only a few weeks ago an opportunity presented itself to re-site our Soho flagship right in the heart of Soho – really very close to our first pop-up on Dean Street.  In a former bar.  It was too good to miss.

So as of this Sunday evening, our Newburgh Street flagship closes its doors and we begin the steady march down the road to our brand new home.

We open at 21 Brewer Street (W1F 0RL) on Sept 21 (the irony), with the launch of Collection 3.  And for those who want a sneak preview of both the store and the new collection, come down to our drinks in-store on the evening of Sept 20.  We will be hosting a few of our dearest friends and supporters.

To mark the move, our friend Mr Lee has designed some graphics for an imaginary Mr Lee Removals Company.  If only they could actually move us?  We like the graphics so much, we’ve made some limited edition tees.  They launch alongside the store.

It’s the start of another chapter in our journal.  We worked hard.

Allons-y

As the start of our ‘Canvas’ programme of artist collaborations, we are immensely proud to be launching the debut UK show from celebrated Belgian artist Robert Alonzi this coming Thursday in our Soho flagship.

Alongside presenting 16 of his paintings & sculptures, Robert has been using some our Overalls & Coach Jackets as a canvas for his practise. The Jackets will be on sale during the show. Highly collectible and surprisingly wearable items.

Private View on June 28 from 1900. DM us to get on the guest-list.

Open to the public during store hours from June 29 thru July 22.IMG_5581

Canvas & Gallery

On June 29 our Soho flagship opens its doors to the public as both host and gallery to an extraordinary Belgian painter and sculptor Robert Alonzi. It will be his debut UK show, showcasing 15 works, plus some entirely unique pieces he has made specifically for us, using our clothing as a canvas.

Read the biography on his site and you will begin to understand why we have chosen to collaborate with Robert – he has exerted a very powerful work ethic from a young age to now and his work expresses a strong contemporary aesthetic.

Definitely worth dropping in.

The Private View of the show is June 28.

 

Pop Iconography

We have become friends with various brilliant artists, musicians & bands since we launched – from established names like Jungle or Loyle Carner to newer kids on the block like Oscar #Worldpeace, Zak Abel, Pines, Yawwn & Ama Lou. They are all out their earning their fans, doing the hard yards.

Then, yesterday, a bone fide pop star wore one of our signature garms on TV.  Olly Alexander – frontman of Years & Years, icon, adored across the globe – was interviewed on BBC Breakfast ahead of the BBC Biggest Weekend, Olly wore our new illusion blue overall.  He looked pretty fly.

Keep track of such moments on our Instagram feed.