Just ahead of the launch of our new store last night, sweating and dusty in an overall mid-chaos, I spoke with Tom Bottomley for The Industry – a key online hub for the fashion industry.
Last weekend was Carnaby Style Weekender in association with GQ Magazine. Carnaby Street was awash with people, in-store deals and events.
On the Friday evening, I spoke on a panel alongside Dane Butler of celebrated fashion eyewear company Finlay & Co, hosted by Fashion consultant Toby Meadows. The discussion focused on our experiences of start-ups in Fashion.
Finally our SS18 collection lands – available now in-store, online next week and with our stockists very shortly. It’s pretty exciting if we’re honest (even if I forgot to tell me face to smile in the photo).
We had a huge amount of fun shooting the AW18 lookbook on the streets of Soho with Jesse Crankson behind the camera and our team Lewis, Ellie & Gina modelling the looks. The output is finally pushed out this week. Meantime, the samples are available to see at our Newburgh Street flagship store. Come down and have a sneak peek. We want your feedback.
It seems a long time coming, but finally our SS18 Collection begins to land very soon both in-store, online and with our stockists.
We head to MAN Paris next week, with a collection of colour and warmth to share, showcasing AW18 for the first time.
We launched our first ever pop-up shop in May thru Jun. Deftly placed on Dean Street between the poles of Groucho & Soho House, we want to catch a few prying eyes and maybe some early fans. HungerTV are on to us and our devious plan.