Today was a big day for our unisex workwear business.
We launched on ASOS.com in both menswear and womenswear, with some cool new styles like this Sherbet Yellow Polycotton Smock and Workpant.
This is the first global retailer to showcase our garments. For that we are immensely excited: daily staples for contemporary workers of the world.
Go check us out.
Just ahead of the launch of our new store last night, sweating and dusty in an overall mid-chaos, I spoke with Tom Bottomley for The Industry – a key online hub for the fashion industry.
Last weekend was Carnaby Style Weekender in association with GQ Magazine. Carnaby Street was awash with people, in-store deals and events.
On the Friday evening, I spoke on a panel alongside Dane Butler of celebrated fashion eyewear company Finlay & Co, hosted by Fashion consultant Toby Meadows. The discussion focused on our experiences of start-ups in Fashion.
Finally our SS18 collection lands – available now in-store, online next week and with our stockists very shortly. It’s pretty exciting if we’re honest (even if I forgot to tell me face to smile in the photo).
We had a huge amount of fun shooting the AW18 lookbook on the streets of Soho with Jesse Crankson behind the camera and our team Lewis, Ellie & Gina modelling the looks. The output is finally pushed out this week. Meantime, the samples are available to see at our Newburgh Street flagship store. Come down and have a sneak peek. We want your feedback.
It seems a long time coming, but finally our SS18 Collection begins to land very soon both in-store, online and with our stockists.
Time to reveal our AW18 collection to the good folks assembled at ManParisAW18, occupying a truly amazing space at Hotel D’Évreux, Place Vendôme.
We head to MAN Paris next week, with a collection of colour and warmth to share, showcasing AW18 for the first time.
We launched our first ever pop-up shop in May thru Jun. Deftly placed on Dean Street between the poles of Groucho & Soho House, we want to catch a few prying eyes and maybe some early fans. HungerTV are on to us and our devious plan.