We are rather excited to announce that we are launching a pop up store nestling under some palm trees in East London. It opens next Monday 26th March. Exact details of its location and store opening times to follow shortly…
Great to read Menswear Style celebrating the many reasons to visit the Newburgh Quarter, off Carnaby Street, Soho… One of them being our store. So come down and have a wander. And huge thanks to Bec Loades for spending the time chatting to us.
Yesterday we started a unique collaboration between BIF, M.C.Overalls and 2nd year students of University of Westminster’s Fashion Marketing & Promotion BA Hons: 0-1.
Alongside BIF head honcho Matt Hart, we kicked off a learning programme which explored the mindset to get from 0 to 1 in the workplace – combining some neuroscience with practical insight into how to harness your creativity in an enterprise economy: learning by doing, finding inspiration and long, hard yards. A far cry from the traditional weight of worrying about a ‘career’…
We have invited the students to a series of workshops at our store, in which other brand owners and fashion leads get to tell their 0-1 story.
Finally, we set the students a real brief about our business. In due course, they will get to execute it with us.
It is after all #ApprenticeshipWeek.
Huge thanks to course lead Caline Anouti for welcoming us.
Finally our SS18 collection lands – available now in-store, online next week and with our stockists very shortly. It’s pretty exciting if we’re honest (even if I forgot to tell me face to smile in the photo).
Beautiful shot of our dusky pink overall by Lucy Reber in today’s Stylist Magazine.