Canvas & Gallery

On June 29 our Soho flagship opens its doors to the public as both host and gallery to an extraordinary Belgian painter and sculptor Robert Alonzi. It will be his debut UK show, showcasing 15 works, plus some entirely unique pieces he has made specifically for us, using our clothing as a canvas.

Read the biography on his site and you will begin to understand why we have chosen to collaborate with Robert – he has exerted a very powerful work ethic from a young age to now and his work expresses a strong contemporary aesthetic.

Definitely worth dropping in.

The Private View of the show is June 28.

 

Pop Iconography

We have become friends with various brilliant artists, musicians & bands since we launched – from established names like Jungle or Loyle Carner to newer kids on the block like Oscar #Worldpeace, Zak Abel, Pines, Yawwn & Ama Lou. They are all out their earning their fans, doing the hard yards.

Then, yesterday, a bone fide pop star wore one of our signature garms on TV.  Olly Alexander – frontman of Years & Years, icon, adored across the globe – was interviewed on BBC Breakfast ahead of the BBC Biggest Weekend, Olly wore our new illusion blue overall.  He looked pretty fly.

Keep track of such moments on our Instagram feed.

Pop up

We are rather excited to announce that we are launching a pop up store nestling under some palm trees in East London. It opens next Monday 26th March. Exact details of its location and store opening times to follow shortly…

0-1… Or how to not have a career

Yesterday we started a unique collaboration between BIF, M.C.Overalls and 2nd year students of University of Westminster’s Fashion Marketing & Promotion BA Hons: 0-1.

Alongside BIF head honcho Matt Hart, we kicked off a learning programme which explored the mindset to get from 0 to 1 in the workplace – combining some neuroscience with practical insight into how to harness your creativity in an enterprise economy: learning by doing, finding inspiration and long, hard yards. A far cry from the traditional weight of worrying about a ‘career’…

We have invited the students to a series of workshops at our store, in which other brand owners and fashion leads get to tell their 0-1 story.

Finally, we set the students a real brief about our business. In due course, they will get to execute it with us.

It is after all #ApprenticeshipWeek.

Huge thanks to course lead Caline Anouti for welcoming us.

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