Today was a big day for our unisex workwear business.
We launched on ASOS.com in both menswear and womenswear, with some cool new styles like this Sherbet Yellow Polycotton Smock and Workpant.
This is the first global retailer to showcase our garments. For that we are immensely excited: daily staples for contemporary workers of the world.
Go check us out.
Fashion Editor of The Guardian, Morwenna Ferrier celebrates the functional fashion of the power suit for these fluid times: uniform, armour, easy chic. The overall is it.
Absolutely stunning shot from David Newby of our new White Denim Overalls, worn by Hannah Peschanel in the heat of Pam Springs California. Appeared in the Guardian Fashion story today. Styled by Melanie Wilkinson.
Very excited to be featured in The Stylist’s selection of key overalls, boilers & jump suits for the season. Our trusty Dusty Pink Polycotton Overall continues to excite…
According to Stella magazine in the Sunday Telegraph today, swap your jumpsuit for a boiler.
And we are that go-to boiler. Brings a dusty-pink Sunday glow.
Lovely for Melanie Wilkinson to feature our dusty pink poly cotton overall in today’s Guardian, as one of the inspirational outfits of the festive season. Couldn’t agree more.
Our recent launch with Fresh Labels in Prague piqued the interest of Martin Vasa, Fashion Features Editor of Vogue Czechoslovakia. So we spoke… Interview here.
We are very delighted to announce our first stockist in Prague: Fresh Labels.
They are presenting our Overalls, Polycotton suits and Reflective outerwear – available now in-store and online soon.
We are very lucky to have been invited to participate in London Market Tokyo this month in Shibuya. We stand alongside some fresh new UK brands as we introduce M.C.Overalls to Japan. (And I’ve never been, so while it’s a bullet train of a visit, I intend to absorb what I can).
Massive props to our champions and facilitators, Paul Alger & team at UKFT and Jim Pickles & team at the Department of International Trade.
Lovely to be used as a Soho baseline for the resurgence of the boiler suit in today’s Daily Telegraph fashion report from Milan by Victoria Moss.