Today was a big day for our unisex workwear business.
We launched on ASOS.com in both menswear and womenswear, with some cool new styles like this Sherbet Yellow Polycotton Smock and Workpant.
This is the first global retailer to showcase our garments. For that we are immensely excited: daily staples for contemporary workers of the world.
Go check us out.
On June 29 our Soho flagship opens its doors to the public as both host and gallery to an extraordinary Belgian painter and sculptor Robert Alonzi. It will be his debut UK show, showcasing 15 works, plus some entirely unique pieces he has made specifically for us, using our clothing as a canvas.
Read the biography on his site and you will begin to understand why we have chosen to collaborate with Robert – he has exerted a very powerful work ethic from a young age to now and his work expresses a strong contemporary aesthetic.
Definitely worth dropping in.
The Private View of the show is June 28.
It was a treat to speak with Carlene about our journey to date earlier this month.
As Bryan stated on instagram when this Guardian Magazine piece first appeared, our man Arvinder from Ford is the ultimate dude – and a contemporary worker.