Last weekend was Carnaby Style Weekender in association with GQ Magazine. Carnaby Street was awash with people, in-store deals and events.
On the Friday evening, I spoke on a panel alongside Dane Butler of celebrated fashion eyewear company Finlay & Co, hosted by Fashion consultant Toby Meadows. The discussion focused on our experiences of start-ups in Fashion.
This weekend – May 11 thru 13 – is #CarnabyStyleWeekender. I am speaking at a Carnaby Street panel on Friday 11th at 6pm about what it takes to start a fashion business.
But much more importantly we are collaborating with two very cool artists in-store and launching some limited Summer Tees.
Saturday, we launch our collaboration with Mr Lee, who has designed two limited edition tees – a long-sleeved white tee ‘We Worked Hard’ with arm, breast & back print & a short-sleeved white tee ‘Opera’ with breast & back print.
Mr Lee will be in-store at 14a Newburgh Street customising an Overall with his unique masks.
Sunday, we launch our collaboration with fresh illustrator Rilla*127, who has designed a limited edition white tee, featuring an unorthodox figure as a back print.
Again, Rilla*127 will be in-store customising a denim work jacket with his illustrations.
Come down and say hello. Because it feels like Summer and we love tees.
A timely reminder of our brand films featuring some fine contemporary workers doing what they do… In our signature overalls. We worked hard.
Luke Todd included our Coach Jackets from our Beavertown collaboration in his FashionBeans run-down of the best new pieces this June.
One of our very first collaborations at our new Dean Street Pop-up in Soho is with craft brewer Beavertown – led by their amazing illustrator Nick Dwyer. Shortlist dig it too.
Wonderland have been in early to meet us at our Dean Street pop-up and get a gist of our collaboration strategy… which continues.
We launched our first ever pop-up shop in May thru Jun. Deftly placed on Dean Street between the poles of Groucho & Soho House, we want to catch a few prying eyes and maybe some early fans. HungerTV are on to us and our devious plan.