We are very lucky to have been invited to participate in London Market Tokyo this month in Shibuya. We stand alongside some fresh new UK brands as we introduce M.C.Overalls to Japan. (And I’ve never been, so while it’s a bullet train of a visit, I intend to absorb what I can).
Massive props to our champions and facilitators, Paul Alger & team at UKFT and Jim Pickles & team at the Department of International Trade.
Mission accomplished.
Dan Hasby-Oliver from the Last Style of Defense joined us at the launch party for our new flagship last night. Here’s what he said about it.
Just ahead of the launch of our new store last night, sweating and dusty in an overall mid-chaos, I spoke with Tom Bottomley for The Industry – a key online hub for the fashion industry.
As our polycotton workpants do good business in Knightsbridge for our new friends at Harvey Nichols, it is heart-warming to see the humble workpant get a moment in the spotlight in The Jackal – the online magazine for smart & stylish folks.
After a great Private View last night, today we present to the public Jennifer Louise Martin’s new show ‘Layers’ – the second in our ‘Canvas’ Art Programme.
Alongside mixed media and collage works, we are selling 8 entirely unique customised Overalls at £400.00 each. They are trimmed and painted and embroidered to be truly wearable art pieces.
Right now they are not available to buy online, but if you are interested to see them look at our instagram feed as we reveal them and please call our Soho Flagship store for more information,
With support from UKFT and the Department of International Trade, today we present our collection to buyers in the US for the first time… As reported by Men’s Wear Market over the weekend.
A big day for us… Today, we are due to launch in the menswear department of Harvey Nichols, Knightsbridge, as reported in Fashion United this morning.
To be stocked in a signature luxury retailer is a coup.
Thanks to 502 Bad Gateway for the lovely piece of Stylistic Cultural Evaluation.
The second Artist in our ‘Canvas’ art programme, Jennifer Louise Martin, has just revealed the first completed work – a customised Overall, combining paint, knit and embroidery. It’s a beauty.
We will ultimately be selling 10 Overalls when the ‘Layers’ show starts on August 2.
First come first served.
Today, G2 in The Guardian published an article about the fashion for Overalls and similar suits – jump & boiler…
Apparently, we have ‘nailed the aesthetic’.
Haven’t we just.
