We have become friends with various brilliant artists, musicians & bands since we launched – from established names like Jungle or Loyle Carner to newer kids on the block like Oscar #Worldpeace, Zak Abel, Pines, Yawwn & Ama Lou. They are all out their earning their fans, doing the hard yards.
Then, yesterday, a bone fide pop star wore one of our signature garms on TV. Olly Alexander – frontman of Years & Years, icon, adored across the globe – was interviewed on BBC Breakfast ahead of the BBC Biggest Weekend, Olly wore our new illusion blue overall. He looked pretty fly.
Keep track of such moments on our Instagram feed.