Pop-up at Mare Street Market

This Monday, March 26th, we are enormously proud to launch a new pop-up store at Mare Street Market in Hackney, London.

Mare Street Market is a massively exciting new spot just off London Fields. A huge space containing a restaurant, bar, deli,  coffee roastery, record shop, florist and antiques dealer. Plus an exciting new fashion brand like ours.

Opening 8am till late, it’s one of London’s most talked about new places.

Huge congratulations to the team behind the Market – Marc, Phillip & Gizzi – plus our new friends at Stranger Than Paradise Records, Rebel Rebel, Flying Horse Coffee & Pure White Lines.

If you come over to the Market, you might also note what the staff are wearing and the rather cool aprons we made especially for the launch.

Yes… We Worked Hard.

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Pop up

We are rather excited to announce that we are launching a pop up store nestling under some palm trees in East London. It opens next Monday 26th March. Exact details of its location and store opening times to follow shortly…

0-1… Or how to not have a career

Yesterday we started a unique collaboration between BIF, M.C.Overalls and 2nd year students of University of Westminster’s Fashion Marketing & Promotion BA Hons: 0-1.

Alongside BIF head honcho Matt Hart, we kicked off a learning programme which explored the mindset to get from 0 to 1 in the workplace – combining some neuroscience with practical insight into how to harness your creativity in an enterprise economy: learning by doing, finding inspiration and long, hard yards. A far cry from the traditional weight of worrying about a ‘career’…

We have invited the students to a series of workshops at our store, in which other brand owners and fashion leads get to tell their 0-1 story.

Finally, we set the students a real brief about our business. In due course, they will get to execute it with us.

It is after all #ApprenticeshipWeek.

Huge thanks to course lead Caline Anouti for welcoming us.

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AW18 Looks at our Newburgh Store

We had a huge amount of fun shooting the AW18 lookbook on the streets of Soho with Jesse Crankson behind the camera and our team Lewis, Ellie & Gina modelling the looks. The output is finally pushed out this week. Meantime, the samples are available to see at our Newburgh Street flagship store. Come down and have a sneak peek. We want your feedback.