Tokyo Style

We are very lucky to have been invited to participate in London Market Tokyo this month in Shibuya.  We stand alongside some fresh new UK brands as we introduce M.C.Overalls to Japan.  (And I’ve never been, so while it’s a bullet train of a visit, I intend to absorb what I can).

Massive props to our champions and facilitators, Paul Alger & team at UKFT and Jim Pickles & team at the Department of International Trade.

Mission accomplished.

Grazie Mille

Not one, but two nods in Grazia’s Big Fashion Issue – both to our Navy Polycotton Overalls at £135.00. A must-have for the season.


Flagship Store, Soho

Last night we unveiled our new flagship store right in the thick of Soho, London.

21 Brewer Street is now open for business.

Massive thanks to all the brilliant acts who performed at our opening night – Yawwn, Thai Mason, VC Pines & Geo.

And thanks to all the folks who came and toasted our fresh-painted walls and freshly merchandised bar.

Biggest thanks to Bryan (our GM) for being the tireless human who worked with me to get the store ready at breakneck speed.

Soho Flags

Only a few weeks ago an opportunity presented itself to re-site our Soho flagship right in the heart of Soho – really very close to our first pop-up on Dean Street.  In a former bar.  It was too good to miss.

So as of this Sunday evening, our Newburgh Street flagship closes its doors and we begin the steady march down the road to our brand new home.

We open at 21 Brewer Street (W1F 0RL) on Sept 21 (the irony), with the launch of Collection 3.  And for those who want a sneak preview of both the store and the new collection, come down to our drinks in-store on the evening of Sept 20.  We will be hosting a few of our dearest friends and supporters.

To mark the move, our friend Mr Lee has designed some graphics for an imaginary Mr Lee Removals Company.  If only they could actually move us?  We like the graphics so much, we’ve made some limited edition tees.  They launch alongside the store.

It’s the start of another chapter in our journal.  We worked hard.